The Show Must Go On …but how?

FOR IMMEDIATE RELEASE

Toronto, Canada – March 29, 2019 

Community Theatre’s FIGHT to survive.

Curtain Call Players (CCP) is a Toronto not-for-profit dedicated to preserving Musical Theatre and keeping it affordable. They perform at Fairview Mall Library Theatre and have provided quality Community Theatre for 40 years, until this spring when sadly, the show couldn’t go on.  Public Library Theatres can cost $4,000 per weekend to rent. Once you add rehearsal space, and a building unit, funds are depleted before a group can even consider what show royalties they can afford.  Acquiring the rights to perform a Musical can cost another $5-$30,000, in addition to costumes, sets, musicians and more.  There is really no question why these kinds of Arts Charities struggle. The better question to ask is: how do they survive?

Andrea Wicken, President of Curtain Call Players explained it best: “It’s the ‘Community’ part of Community Theatre that keeps us going. When a group needs mics, or a riser, we help each other out. When we called a town hall to #SaveCCP, we were amazed to welcome Board members from several Community Theatre groups. They shared ideas and urged us to keep trying new things. There is no group that wishes another group to do poorly in the GTA. That is not how theatre people ‘role’.”

A group founded by women in a church basement, this group has nurtured many relationships and seen amazing talents move onto professional stages over the years. Currently, Seaweed from their production of Hairspray 2011 is in Come From Away.  When the cast of Come From Away learned CCP was struggling, they sent signed CDs and other fan items for the group to auction and help raise funds; it appears that this “Community” way of thinking extends to professional theatre troupes too. 

            “We are thinking ‘outside the box-office’ to save our group” jokes Wicken. “Through crowdfunding we will basically presell enough tickets to allow us to bring back a CCP Classic, A Sentimental Journey.”   The WWII Musical features the well known GTA Swing Band and was written by two CCP members. These groups have combined for this show twice before and it sold out both times. The show pays tribute not only to Canadian soldiers, but also to those who kept things going here at home. The show cleverly surrounds actual letters sent during WWII with big band classics – A show everyone will enjoy and afford.

The curtains opens on the group’s Fundrazr page March 30th at What’s the Occasion, at Occasions Restaurant at 9pm. The event is hosted by CCP’s own Bunni Lapin, Drag Queen Dynamo and host to RuPaul’s Ladies when they visit Toronto. There will be FUNdraising, Game’s and Karaoke – Oh my!  Bring your bling because Bunni has a prize for “Best in Bling”. The group sets out to raise $29,800 over 60 days. Learn more about this event and their crowdfunding project at www.CurtainCallPlayers.ca.

For further information please contact:         

Brenda Holdsworth, CCP Member at Large,
Email: Brenda.holdsworth@CurtainCallPlayers.ca

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